You may well have recognised above the jolly figure of Reddy Kilowatt, who traditionally has been used by electricity companies to promote the use of electricity in a number of applications.
The last few years however, the electricity production industry is in deep transition. Not only is production shifting towards high-efficiency and environmentally friendly techniques (such as the highly-acclaimed combined cycle plants), but the energy markets are being liberalised. This may of course have the advantage that the customer gets his juice at lower cost, but it also highlights electricity as nothing more than a marketable commodity, just like any other consumer product.
Such standpoint however shows a blatant ignorance of  the deeper significance of electricity, and a rejection of its transcendental value.
To have a more sensible approach, let's now consider  a statement by one of the greatest minds of our century: Fulcanelli, who writes (we present here the original French text):

"Le fluide électrique, silencieux, obscur et froid, parcourt son conducteur métallique sans l'influencer autrement ni manifester son passage. Mais, vient-il à rencontrer une résistance, l'énergie se révèle aussitôt avec les qualités et sous l'aspect du feu. Un filament de lampe devient incandescent, le charbon de cornue s'embrase, le fil métallique le plus refractaire fond sur-le-champ. Or, l'électricité n'est-elle pas un feu véritable, un feu en puissance? D'où tire-t-elle son origine, sinon de la décompostion (piles) ou de la désagrégation (dynamos) des métaux, corps éminnement chargés du principe igné? " (1)

It is clear that this approach goes beyond the pure material interest and reflects the philosophical significance of electricity.

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© 2000: LHOON. Nobody but the author of these pages (Van den Bossche Peter) is responsible for their contents.

(1) Fulcanelli, "Les Demeures Philosophales" (Pauvert, Paris, 3e ed.,vol. 1, p. 123-124)